September 15, 2009 (Toronto, ON ) – Kunal Gupta, CEO of Polar Mobile, engaged in MEF Canada’s Mobile Thought Leadership Series discussion today. The event, held at Toronto’s CBC broadcast center, encouraged business leaders to examine new revenue streams in the mobile ecosystem.
During the panel entitled “Mobile blurring the lines for media publishing and content distribution”, Gupta and other panelists debated the issues related to mobile investment. Gupta emphasized the acceleration in achieving ROI through mobile, relative to web in similar uncertainties gone by. Further, Gupta explained how in the changing media landscape it is essential for traditional media to grow audience and community, with mobile serving as the ultimate personal channel. Beyond this, he explored the point that North America’s mobile environment is ripe for innovation relative to some of the most advanced markets in the world.
About Polar
Polar Mobile’s SMART™ content and advertising mobile platform provides publishers, brands and advertisers tools to deliver, measure and monetize digital media on mobile devices including BlackBerry, iPhone, Android and Windows Mobile smartphones. With its proven track record for compelling personalized content and feature-rich mobile applications, Polar Mobile is the choice of major brands such as Business Week, TIME Magazine, and the Hockey News for putting sports, finance, news and entertainment into their audiences’ hands. Polar Mobile has offices in Toronto and New York and can be found on the Web at www.polarmobile.com.
To arrange an interview or to learn more about Polar Mobile, please contact media@polarmobile.com.