February 8, 2010 (Toronto, ON ) – With more than 100,000 App users and nearly three million page views per month, Maple Leafs fans have embraced Leafs Mobile, which has proven to be the most successful National Hockey League team App since its launch one year ago.
Maple Leafs Mobile, available as a downloadable application for iPhone, iPod Touch and BlackBerry® smartphones, is an extension of the Toronto Maple Leafs digital and interactive content brand. Powered by Polar Mobile’s SMART™ Platform, the App delivers real-time content to fans including up-to-date stats, video highlights, interviews and news.
The Maple Leafs Mobile App has been opened over a million times in the past three months.
“Leafs fans have a huge appetite for real-time updates on scores, stats, standings and news,” said Kunal Gupta, CEO of Polar Mobile. He adds, “It is no surprise that iPhone, iPod Touch and BlackBerry users rate Maple Leafs Mobile above four out of five stars in app store rankings.”
Maple Leafs fans are evenly distributed when it comes to their mobile device of choice when it comes to accessing Maple Leafs Mobile with 35 per cent iPhone users, 35 per cent BlackBerry smartphone users and 30 per cent iPod Touch users.
Other interesting usage stats include: BlackBerry smartphone users open the App on average 17 times/month, whereas iPhone/iPod Touch users open the App on average 9 times/month. 17 per cent of BlackBerry smartphone subscribers also shared Maple Leafs Mobi with a friend via email.
“We felt it was important for the Maple Leafs to be one of the first teams in the NHL to have their own mobile application and we’re excited about the increasing popularity of our App since it launched a year ago,” said Chris Hebb, senior vice-president of broadcast and content for Maple Leaf Sports & Entertainment. “Maple Leafs Mobi is an all access App that lets Leafs fans consume the latest information about their favourite team, including blockbuster trades, where they want and when they want. The interactive capability of Maple Leafs Mobi including the video on demand takes the access to the Maple Leafs to a whole new level.”
From providing the latest headlines and blogs, to streaming exclusive on demand video, Polar Mobile’s products offer fans a truly robust mobile experience. The popularity of the mobile apps is driven by features such as home screen notification of updates, a real-time scoreboard of live games, as well as an offline-supported, quick browsing experience.
Leafs fans can download the free application by visiting www.mapleleafs.mobi, for BlackBerry smartphones on BlackBerry App World™ (www.blackberry.com/appworld) or for iPhone or iPod Touch users at the Apple App Store.
ABOUT POLAR MOBILE
Polar Mobile is a leading Global mobile solutions provider. Polar’s content and advertising platform (SMART™) provides publishers, brands and advertisers the tools to deliver, measure and monetize digital media on all major mobile devices including BlackBerry smartphones, iPhone and Android. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile applications for the sports, finance, news and entertainment verticals. Visit www.polarmobile.com for more information.
Media Contacts:
Leslie D’Agostino, Polar Mobile, 416.907.9611, media@polarmobile.com
Rajani Kamath, Toronto Maple Leafs, 416 815-5790
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