January 26, 2010 (Toronto, ON) – Polar Mobile Chief Executive, Kunal Gupta, joins The Associated Press GM of Mobile and Emerging Products, Jeffrey Litvak, in a Webinar today for Min Online. The session entitled Mobile + Magazines = Money is focused on sharing expert insight and best practice for the monetization of media on mobile.
In determining strategy for a high-profit mobile offering, media brands have several early-adopters to look to, and learn from, in this Webinar. Gupta will share key understandings gained by Polar Mobile. Veterans in the mobile publishing space, Polar Mobile has spent over 2 years bringing globally recognized media brands to BlackBerry, iPhone, and Android devices.
Min Online brings B-to-B and consumer publishers, advertising executives, and brand marketers together in one online portal for strategic information and analysis affecting media brands, from magazines to online content.
Highlighted topics for today’s Webinar include:
- How to find and vet the right mobile content partners
- What mobile content is resonating with users
- Whether apps or the mobile web map best against your audience and your content
- How to price your mobile content for users and advertisers
- How to use mobile to expand your audience
- The pros and cons of using mobile ad networks to monetize your apps or site
- How to translate your best editorial franchises into mobile apps users will pay to use
- How to staff for a mobile future
- What role the carriers still play in the mobile content value chain
Scheduled for 1pm EST today, the session can be found at www.minonline.com/training/webinar-MobileMagazines.html
ABOUT POLAR MOBILE
Polar Mobile is a leading Global mobile solutions provider. Polar’s content and advertising platform (SMART™) provides publishers, brands and advertisers the tools to deliver, measure and monetize digital media on all major mobile devices including BlackBerry, iPhone and Android. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile applications for the sports, finance, news and entertainment verticals. Visit www.polarmobile.com for more information.
Media Contact:
Leslie D’Agostino, Polar Mobile, 416.907.9611, media@polarmobile.com