March 23, 2010 (Las Vegas, NV) - Polar Mobile, a leading global mobile solutions provider and mOcean Mobile, the leading mobile advertising platform, today announced a partnership at CTIA to integrate mOcean Mobile into Polar’s MINT Apps solution for BlackBerry® smartphones. Offering the mOcean Mobile solution as a monetization platform within MINT gives publishers using MINT tools to start earning revenue from their BlackBerry Apps immediately.
Polar Mobile’s MINT product is a white-label mobile application exclusively for BlackBerry smartphones. Launched at Mobile World Congress in February, MINT enables businesses to have a compelling and feature-rich presence on BlackBerry that is cost-effective and quick to deploy.
“We launched MINT to enable rapid deployment for Blackberry apps all over the world—it’s currently available in 15 languages,” said Kunal Gupta, Chief Executive Officer of Polar Mobile. “Partnering with mOcean Mobile will give businesses on MINT an opportunity to jump-start revenue generation on their apps from day one, which is critical in a market moving this fast.”
“This partnership opens the flood gates to BlackBerry smartphone advertising inventory around the world,” said Tim Cronin, vice president of business development for mOcean Mobile. “By making it easy for app developers to launch within the BlackBerry App World, Polar Mobile is giving advertisers and ad networks more access to the highly engaged BlackBerry user. The mOcean Mobile ad-serving platform enables MINT publishers to receive their share of this advertising revenue, and to continue building quality content.”
ABOUT POLAR MOBILE
Polar Mobile is a leading Global mobile solutions provider. Polar’s content platform (SMART™) provides publishers the tools to deliver, measure and monetize digital media on all major mobile devices including BlackBerry smartphones, iPhone and Android. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile applications for the sports, finance, news and entertainment verticals. Visit www.polarmobile.com for more information.
ABOUT MOCEAN MOBILE
mOcean Mobile is the leading independent mobile advertising platform, currently managing billions of ads for mobile websites and applications. mOcean Mobile gives publishers and brand marketers of any size everything they need to efficiently run and profit from mobile advertising campaigns. Featuring a complete set of tools, techniques and analytics, mOcean Mobile makes it easy for publishers to monetize their content. Based in New York City, the company can be found on the Web at: www.mOceanmobile.com
Company Contacts:
Kate Berg, mOcean Mobile
914.509.5166, Kate@mOceanMobile.com
Marlon Rodrigues, Polar Mobile
416.907.9611, media@polarmobile.com