May 10, 2010 (Toronto, ON) – Polar Mobile (www.polarmobile.com) is announcing today the global customer launch of a variety of applications for BlackBerry® smartphones for prominent news providers in East Asia and Europe. New to Polar’s customer list are MingPao, Shanghai Daily, Kompas, Yonhap News, Mobile Entertainment Forum, Liberal Democratic Party of the UK., and Expo 2010 Shanghai. Businesses around the world are looking to Polar Mobile – a North American leader in mobile publishing solutions – to enable their content on BlackBerry smartphones.
“The need for businesses globally to have a presence on BlackBerry smartphones is increasing, and Polar is well positioned to take our experience in North America to the global marketplace,” says Kunal Gupta, Chief Executive Officer of Polar Mobile. “Polar is a BlackBerry Alliance Member, with the competitive advantage of enabling content on the BlackBerry platform for over two years – this is allowing us to attract business from East Asia, rather than outsource our development overseas.”
Businesses are increasingly recognizing the need for mobile content strategy – and the rapid growth of Polar Mobile demonstrates the value achieved in gaining access to smartphone users in a fast, easy, and cost-effective way. First proven in North America, Polar is now expanding its reach and helping content providers bring their information to BlackBerry smartphones around the world. MingPao, Kompas, Time and Maclean’s alike are enabled by Polar to distribute reader-friendly content to BlackBerry smartphones while effectively monetizing their offering through in-app advertising. Polar Mobile delivers key Super App qualities that leverage the unique capabilities of the BlackBerry platform such as homescreen notification of updates, social media integration and use of BlackBerry Push technology. Polar also provides configurable user-interfaces, support in over 15 languages, plus more – all in turnkey solutions for any business, anywhere to easily develop and launch an application for BlackBerry smartphones.
“As Indonesia’s largest newspaper, we want to bring our content to BlackBerry in the best possible way,” says Edi Taslim, Vice Business Director of Kompas. “Polar Mobile delivers a highly functional mobile content solution for BlackBerry that allows Kompas readers to stay updated on the latest news from Indonesia and around the world while on-the-go.”
With a proven track record launching over 80 smartphone Apps for top media icons, Polar has experienced rapid global expansion in 2010. The subscriber base on Apps launched by Polar has grown 400% to over 4 million in the past 8 months. Subscribership from international markets continues to increase, with Polar now supporting mobile subscribers in over 100 countries – Polar recognizes the urgency to deliver content in more countries, and in more languages. Polar’s customers are benefiting from the growth of BlackBerry® App World globally and now the need for businesses to create a useful, engaging, and cost-effective mobile presence is more important than ever.
Latest additions to Polar Mobile’s global customer list:
The most trusted news portal in Hong Kong – MingPao provides comprehensive and accurate reports on political and economic issues in Hong Kong and mainland China.
A leading English-language newspaper in China – Shanghai Daily informs visiting foreigners (including tourists and overseas investors) on political, economic, and cultural developments in Shanghai and area.
The most expensive Expo in the history of the world’s fairs – Shanghai World Expo is also the larget ever with more than 190 countries and 50 international organizations attending.
Indonesia’s largest and most widely-read newspaper – Kompas was first published in 1965 and is well known for high-quality writing and investigative journalism
Leading news agency of South Korea – Yonhap News Agency plays a central role in the Korean press by delivering news and information to its customers, other media outlets, businesses and government organizations.
The Liberal Democrats, often shortened to Lib Dems, are a centrist to centre-left social liberal political party in the United Kingdom.
To learn more about how Polar Mobile enables businesses to go mobile in a fast, easy and cost-effective way, watch the brief promotional video (http://www.polarmobile.com/solutions/mint-video) or contact the Polar Mobile team (sales@polarmobile.com) to get started today.
ABOUT POLAR MOBILE
Polar Mobile is a leading Global mobile solutions provider. Polar’s content solutions (SMART & MINT) provide businesses the ability to deliver, measure and monetize digital media on all major mobile devices including BlackBerry smartphones, iPhone and Android devices. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile Apps for the sports, finance, news, and entertainment verticals. Visit www.polarmobile.com for more information.
CONTACT:
Marlon Rodrigues
Polar Mobile
416.907.9611
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