July 13, 2010 (Toronto, ON) – As Spain beat the Netherlands to win the 2010 FIFA World Cup champion, football fans around the globe turned to Polar Mobile’s WC2010 App on their BlackBerry smartphones to review the nail-biting finish. During the 30 day tournament, Polar Mobile’s WC2010 App – exclusive to BlackBerry – proved to be a top destination to access World Cup events and highlights while on the go.
“We are proud that WC2010 was one of the fastest growing and most popular Apps for BlackBerry users during the World Cup”, says Kunal Gupta, Chief Executive Officer for Polar Mobile. “Sports fans demand a killer user experience on their mobile device and we continue to deliver exactly that.”
An in-depth presentation with the performance of the App can be found online (www.polarmobile.com/wc2010/release). Here are some of the highlights from the presentation:
- 265,000+ App downloads (subs) in 30 days
- 43% of subs used the App everyday (on average)
- 11 page views per active user per day (on average)
- 15% of users shared the App with a friend by email
- Users in over 50 Countries, top 5 included (in order): US, Indonesia, UK, Canada and South Africa
Powered on Polar’s SMART Platform, the WC2010 App was made exclusive to BlackBerry smartphones and distributed exclusively through BlackBerry App World. The App featured live scores, news, stats, schedules and standings. An easy-to-use interface, fast load time and support in 5 languages (English, French, Italian, German and Spanish) are some of the reasons fans labelled the App as a “must have for soccer fans.”
“This app is the best way to keep up with the WorldCup! It updates quickly, has a very easy user interface, provides detailed info about the games and best of all…its FREE! A must have for soccer fans out there!”, shared one of the sports fans using the App, which received a 4 out of 5 average user rating in BlackBerry App World.
Polar Mobile has a proven track-record within the sports media vertical. With clients including Sports Illustrated, The Hockey News, CBSSports.com and the Toronto Maple Leafs among others, major sports businesses around the world look to Polar to launch compelling mobile products that drive reach, frequency of use and new revenue.
WC2010 is available as a Free App download from BlackBerry App World (search “WC2010″ or “Polar”). For more information on Polar Mobile, Polarmobile.com for more information.
About Polar Mobile
Polar Mobile is a leading Global mobile solutions provider. Polar’s content solutions (SMART & MINT) provide businesses the ability to deliver, measure and monetize digital media on all major mobile devices including BlackBerry, iPhone and Android smart phones. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile Apps for the sports, finance, news, and entertainment verticals. Visit Polarmobile.com for more information.
Contact:
Melinda Fraser, Polar Mobile, 416.907.9611, media@polarmobile.com