September 8, 2011 (Toronto, ON) – The Hockey News (www.thn.com) and Polar Mobile (www.polarmobile.com) are today announcing plans to launch mobile Apps across iPhone, Android and BlackBerry smartphones for every National Hockey League franchise. The Apps will go-live next month at the start of the 2011-2012 NHL season.
“The opportunity to launch individually branded Apps for each NHL franchise will provide hockey fans with an unbiased, full-featured experience on-the-go tailored for their favourite team anywhere, anytime”, said Caroline Andrews, Publisher, The Hockey News. “Polar Mobile has been our partner for over 3 years in mobile and we look forward to continuing to grow with them as a leader in sports on mobile”.
The Hockey News is the #1 selling hockey publication in North America with over 2 million readers and a rapidly growing online and mobile user base. The Hockey News mobile Apps powered by Polar Mobile were first launched in September 2008 and have since seen over 1,000,000 downloads by users in over 65 countries and over 160,000,000 pages served.
“The Hockey News is a clear leader cross-Platform and we are excited to take advantage of the new opportunities mobile presents for their brand”, said Kunal Gupta, Chief Executive Officer, Polar Mobile. “This new product launch will provide advertisers and brands with new opportunities to reach hockey fans on-the-go”.
Polar Mobile’s SMART Platform powers over 1,200 mobile Apps across smartphones and tablets for over 300 Publishers in 10 countries, including the likes of Conde Nast, Bloomberg, Shanghai Daily and Transcontinental Media. To learn more about launching Apps with Polar Mobile, visit www.polarmobile.com.
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About Polar Mobile
Polar Mobile provides media companies globally an industry-leading Platform that makes it fast and easy to launch branded mobile Apps across every smartphone. Over 1,200 mobile Apps are powered by Polar Mobile’s SMART™ Platform for 300 media Publishers in 10 countries, which include top tier magazines, newspapers, broadcasters and online portals across news, sports, entertainment and lifestyle media verticals. For more information, visit www.polarmobile.com.
About Transcontinental Media
The Hockey News is published by Transcontinental Media. The fourth largest print media group in Canada, with more than 3,000 employees and annual revenues of $608 million in 2010, Transcontinental Media reaches, through its multiplatform offering, over 18 million consumers across Canada. The group is the largest publisher of consumer magazines and French language educational resources in Canada, and the largest publisher of local and regional newspapers in Quebec and the Atlantic provinces. Transcontinental Media publishes the weekday daily Metro in Montreal and Halifax. It is also the leading distributor of door-to-door advertising material in Canada, with Publisac in Quebec and Targeo in the rest of Canada. Transcontinental Media is distinguished by its custom publishing, mailing and customized email database, which allows marketers to connect efficiently with more than six million consumers. Thanks to a wide digital network of more than 1,000 websites, Transcontinental Media reaches 11.3 million unique visitors per month in Canada.
Transcontinental Media is a subsidiary of Transcontinental (TSX: TCL.A, TCL.B, TCL.PR.D) which has operations in Canada, the United States and Mexico, and reported revenue of C$2.1 billion in 2010.
Contact
Sydney Strader
Communications, Polar Mobile
+1.416.317.5796