May 10, 2012 (Toronto, Canada) – Polar Mobile (www.polarmobile.com), a leading solutions provider for digital media distribution and monetization today announced the launch of Polar Premium™, a mobile ad network for agencies, brands and marketers to reach high-value audiences at scale and benefit from increased audience intelligence. Polar also announced today that Jeff Anderson has joined the company as Vice President of Media Sales.

“We are building on the success of our publishing platform and now helping our customers monetize premium mobile inventory. Smartphones and tablets have changed the way media is consumed and we recognize the opportunity for brands to reach and engage new audiences”, says Kunal Gupta, Chief Executive Officer, Polar Mobile. “Hundreds of premium publishers work with Polar and long-term, we plan to leverage robust analytics from our software platform to provide brands with better intelligence on the audiences they are reaching through their mobile marketing efforts.”

Polar Premium clients will benefit from reach and scale across hundreds of premium publishers who work with Polar today, including Condé Nast, The Hockey News, Canadian Living, NHLPA, Elle and the Wall Street Journal. Polar is a trusted partner for premium publishers looking to distribute their content to smartphones and tablet devices, having launched over 1,200 mobile apps, served over 1.8 billion pages views and reached over 12 million users in 150 countries.

Polar Premium is divided into channels (News & Business, Sports and Lifestyle & Entertainment) and supports placement of display banner and rich media advertising on mobile websites and mobile apps across all major devices (iPhone, iPad, Android, BlackBerry, PlayBook, Windows Phone and Nokia devices). Polar is leveraging trusted third-party reporting and ad server systems to enable seamless integration into clients’ existing business processes.

“Advertisers are looking for innovative ways to reach high-value audiences and mobile is a channel that has shown higher engagement levels when compared to other digital advertising”, says Jeff Anderson, Vice President of Media Sales, Polar Mobile. Jeff joins Polar with over 15 years of industry experience, having worked with AOL, Microsoft, Canwest and Pattison.

Earlier this year, Polar announced a fundraise that brings the total of  invested capital into the business since inception to $9 million. In addition to launching Polar Premium, the company is bringing to market MediaEverywhere™, an HTML5-based solution to distribute media content in a multi-platform environment that will launch later this year.

For more information about Polar Premium, visit www.premium.polarmobile.com.

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About Polar Mobile

Polar is a leading platform provider for media distribution and monetization. Polar is a go-to partner for top-tier publishers, broadcasters and sports media brands, having worked with over 400 media brands in 12 countries and launched over 1,200 mobile apps. For more information, visit www.polarmobile.com.

Press Contact

Tara Robertson, Polar Mobile

+1.416.277.9469, tara.robertson@polarmobile.com

January 23, 2012 (Toronto, Canada) – Polar Mobile (www.polarmobile.com), a leading platform provider for digital media distribution, today announced a $6 million funding round led by Georgian Partners with co-investment from the Ontario Venture Capital Fund “OVCF” (Toronto). The new funding joins more than $3 million invested to-date from private investors and is being used to expand globally and launch MediaEverywhere, a new product line that will transform the media industry.

The world’s largest media companies work with Polar today, including Condé Nast, Sports Illustrated, TC.Media, Shanghai Daily, Future Publishing, Rogers Media, Khaleej Times and the The Wall Street Journal. Polar is a go-to partner for top-tier publishers, broadcasters and sports media brands, having worked with over 380 media brands in 12 countries and having served over 1.6 billion page views to 11 million users to-date.

“Polar transformed how media companies deliver content to smartphones and tablets by providing a turnkey, cloud-based software platform for the rapid deployment of feature-rich native applications”, said Kunal Gupta, Chief Executive Officer, Polar Mobile.  “We are thrilled to have the backing of Georgian and now it is helping to accelerate the launch of our next-generation software platform, MediaEverywhere.”

MediaEverywhere is an HTML5-based solution to distribute media content in a multi-device environment, including smartphones, tablets and desktops. It will include support for both app-centric and browser-based media consumption and enable Polar’s media customers to create, design and manage custom user experiences in-house. MediaEverywhere will decrease customers’ development time and increase their opportunity to monetize their content.

“The complexity of new platforms and ever-changing business models introduces new opportunities that media companies can benefit from with Polar’s help”, says Justin LaFayette, Managing Director, Georgian Partners. “We are excited about Polar’s ability to scale globally and their vision for leveraging applied analytics to enhance engagement and drive monetization of media.”

With the rapidly increasing demand from media companies for scalable software solutions to enable better user experiences that are more personalized and seamless, MediaEverywhere will use audience intelligence to increase engagement and monetization opportunities for customers.

“Digital distribution and monetization is a top priority for media companies around the world and working with Polar has enabled us to accelerate and scale our digital strategy in a rapidly changing world”, says Albert Read, Deputy Managing Director, Condé Nast. “The Polar team have been great to work with and we look forward to continuing our relationship.”

Polar’s current product, SMART, provides a fast and easy solution for media companies to launch custom-branded apps across iPhone, iPad, Android, BlackBerry, PlayBook, Windows Phone and Nokia devices. Polar has partnered with top handset manufacturers around the world, and in the past year has entered into commercial agreements with Microsoft, Nokia, Research In Motion, Intel and Samsung.

Gartner reports that more than 440 million devices were sold worldwide in the third quarter of 2011. Of that total, 26% were smartphones, for a total of 115 million new devices in market. Meanwhile, an October 2011 comScore study showed that the mobile and connected device share of news publisher audience for top media brands is between 7 and 11 percent of the total.  This figure is trending upward, which influences where advertising campaigns can be distributed to reach the whole digital audience. The connected device segment of the personal device market will continue to grow quickly beyond tablet computing and grow to include most staple house hold appliances, as seen in the displays at the 2012 Consumer Electronics Show in Las Vegas.

Headquartered in Toronto, with a presence in San Francisco and Dubai, Polar expects to double their team from 40 to 80 people in 2012 while opening offices in New York and London.

MediaEverywhere will launch later in 2012 and be first rolled out to existing Polar customers.

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About Polar Mobile

Polar Mobile licenses to global media companies industry-leading Platform Services that makes it fast and easy to launch branded mobile apps across every smartphone and tablet device. Thousands of mobile apps are powered by Polar Mobile’s SMART™ Platform for hundreds of media publishers in dozens of countries, including top-tier magazines, newspapers, broadcasters and online portals across the news, sports, entertainment and lifestyle media verticals. For more information, visit www.polarmobile.com and follow @polarmobile.

About Georgian Partners

Georgian Partners is a growth equity firm investing in expansion stage enterprise software, and information aggregation companies. Georgian Partners was founded by successful entrepreneurs and technology executives, and is backed by a team with deep operational experience. For more information, please visit www.georgianpartners.com.

About the Ontario Venture Capital Fund

The $205 million Ontario Venture Capital Fund is a joint initiative between the Government of Ontario and leading institutional investors to invest primarily in Ontario-based and Ontario focused venture capital and growth equity funds that support innovative, high growth companies. OVCF is structured as a fund of funds with the primary objective of generating attractive returns for its investors. The Fund is managed by Northleaf Capital Partners. For more information on OVCF, go to www.ovcf.com.

Contact

Tara Robertson
Polar Mobile
+1.416.277.9469
tara.robertson@polarmobile.com

November 7, 2011 (Toronto, ON) – Kunal Gupta, CEO of Polar Mobile has been awarded Ontario’s Emerging Entrepreneur of the Year by Ernst & Young. As leader in delivering mobile app solutions for publishers worldwide, Kunal has successfully lead a team through the ever-evolving mobile industry. Continue reading →

October 13, 2011 (Toronto, ON) – Polar Mobile (www.polarmobile.com), a global leader in helping media companies extend to mobile devices, is announcing today that their Apps have been downloaded over 10 Million times and the company has served over 1.5 Billion pages since the first App launch in 2008. Polar now has 320 customers in 11 countries and is powering 1,200 Apps across iPhone, iPad, Android, BlackBerry, PlayBook, Windows Phone and Nokia devices. In the past year, Polar has increased the number of Apps by 1,500%, the number of overseas customers by 220% and user base by 67%.

“10 million downloads is an achievement the team at Polar is proud of and represents our ability to scale in one of the hottest markets today,” said Kunal Gupta, Chief Executive Officer, Polar Mobile. “2011 has been a big year for us and we continue to focus on enabling the next-generation media experience for our customers globally across all mobile devices.”

Condé Nast International, CBS Interactive, The Globe and Mail, Kompas, Pro Football Weekly, Gulf News, and Transcontinental Media are some of the many media companies that work with Polar Mobile to increase reach and engagement on mobile. Polar Mobile’s growing user base now spans across 117 countries. Their global growth can be attributed to Polar’s globally diverse customer base with top publishers and media companies located in the United States, Canada, United Kingdom, Middle East and Asia.

“Partnering with Polar is equivalent to adding an effective mobile team overnight, that stays ahead of a fast-moving industry and helps identify opportunities to grow our user base,” says Sean Bell, Digital Asset Manager, CFL. Sports customers, including the likes of The Hockey News, see a 175% increase in page views served during playoffs and other major sporting events. Over 800,000 articles were shared via Twitter this year alone in Apps powered by Polar Mobile. Polar Mobile’s SMART platform is equipped with rich features including social integration and alert notifications that drive user engagement.

“Polar Mobile helps us move quickly with minimal internal effort and resources when we need to launch Apps across multiple operating systems for major events such as the Royal Wedding of Prince William & Kate Middleton and the Toronto International Film Festival,” says Stephen Henrik, The Globe and Mail. Polar Mobile’s end-to-end solution makes ones transition to mobile fast and easy. A seamless deployment process allows for new Apps to be launched within 3-4 weeks across all smartphone and tablet devices.

With over 100 million tablets to be in market by 2012, 1 billion smartphones to be shipped in 2015 and over 20 billion apps to be downloaded in 2012, establishing a brand in the mobile space now is critical. Polar Mobile makes this happen for media companies globally and furthermore stays on top of the mobile trends to ensure their customer’s digital strategy remains competitive.

To learn more about Polar Mobile, visit www.polarmobile.com.

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About Polar Mobile

Polar Mobile provides media companies globally an industry-leading Platform that makes it fast and easy to launch branded mobile Apps across every smartphone. Over 1,200 mobile Apps are powered by Polar Mobile’s SMART™ Platform for 320 media Publishers in 11 countries, which include top tier magazines, newspapers, broadcasters and online portals across news, sports, entertainment and lifestyle media verticals. For more information, visit www.polarmobile.com

Contact

Sydney Strader

Communications, Polar Mobile

+1.416.317.5796

sydney.strader@polarmobile.com

September 21, 2011 (Jakarta, Indonesia) – Kompas (www.kompas.com), Indonesia’s largest newspaper, is expanding their mobile presence with the launch of 50 new Apps across iPhone, iPad, BlackBerry, PlayBook, Android, Windows and Nokia devices with Polar Mobile (www.polarmobile.com), a global leader in helping media companies grow and monetize mobile audiences.
Continue reading →

Digital Journal, a global digital media network with contributors in more than 200 countries, has launched news apps for the Apple iPad and BlackBerry PlayBook.

Partnering with Polar Mobile, Digital Journal is releasing free tablet apps that feature breaking news, blogs, image galleries and user-generated content submitted by more than 32,000 Digital Journalists around the world.
Continue reading →

September 15, 2011 (Toronto, ON) From September 14^th to September 17^th Polar Mobile will be participating in transmitCHINA 2011, an exclusive, invite-only event connecting international and Chinese leaders, thinkers, innovators and entrepreneurs from creative, content and technology industries.

Continue reading →

September 8, 2011 (Toronto, ON) – The Hockey News (www.thn.com) and Polar Mobile (www.polarmobile.com) are today announcing plans to launch mobile Apps across iPhone, Android and BlackBerry smartphones for every National Hockey League franchise. The Apps will go-live next month at the start of the 2011-2012 NHL season.

Continue reading →