As part of the partnership with IBM, Polar Mobile will be exhibiting The Exceptional Web Experience conference in Chicago, IL, from July 18-21. This annual event is dedicated to helping organizations learn how to keep pace with the expanding, and ever increasing, Web-savvy user. Topics include the latest Web portal, content, social, mobile, commerce and business process management. IBM customers across industries will share their experiences building and delivering Exceptional Web Experiences to enterprise and customer-facing audiences, gaining enhanced customer loyalty, satisfaction and improved ROI.

More information on The Exceptional Web Experience – IBM Portal Excellence Conference 2010

To setup a meeting with Polar Mobile Executives at the Exceptional Web Experience Conference in Chicago (July 18-21), please contact sales@polarmobile.com.

June 10, 2010 (Toronto, ON) – Polar Mobile is announcing today the launch of WC2010, a free App exclusive to BlackBerry smartphone users, enabling a fully integrated World Cup experience. Polar, a Global leader in providing mobile solutions, specializes in the sports vertical and has delivered popular sports Apps for Sports Illustrated, The Hockey News, CBS Sports March Madness, Rogers Sportnet and the Toronto Maples Leafs.

“Launching the WC2010 is another step in Polar’s Global expansion strategy”, says Kunal Gupta, Chief Executive Officer of Polar Mobile. “This is Polar’s first App to be offered in five different languages, we intend to reach out to the large presence of global BlackBerry smartphones users who are avid football fans.”

The WC2010 App for BlackBerry offers an engaging mobile user experience and is certain to please even the most devoted football fans. Download the fastest and most responsive BlackBerry App which features a unique sorting function that enables users to arrange game schedules and stats for their favourite teams. Offering a unique tabbed layout, WC2010 enables users to navigate easily and quickly through the App to access editorial news, scores, stats, schedules and standings while on the go, in real time.

WC2010 supported in five languages: English, French, Italian, Spanish and German is available now for download – FREE for your BlackBerry device – Search “WC2010” in BlackBerry App World.

About Polar Mobile

Polar Mobile is a leading Global mobile solutions provider. Polar’s content solutions (SMART & MINT) provide businesses the ability to deliver, measure and monetize digital media on all major mobile devices including BlackBerry, iPhone and Android smart phones. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile Apps for the sports, finance, news, and entertainment verticals. Visit Polarmobile.com for more information.

Contact:

Melinda Fraser, Polar Mobile, 416.907.9611, media@polarmobile.com

“Recognition from a credible organization such as IDC is something our team is very proud of”, says Kunal Gupta, CEO of Polar Mobile. “The report clearly addresses consumer’s growing demand for content applications from their mobile devices that also offer superior user experiences; Polar is well positioned to capitalize on this global opportunity”.
The IDC report provides insight into mobile companies’ solutions, go-to-market strategies, partners, customers, and general trends in the mobile and wireless market. IDC’s Krista Napier was featured on BNN to discuss highlights of the report, the industry’s growth potential and the companies featured in their report. Visit BNN.ca to watch the discussion.

Read the official IDC Press Release here.

About Polar Mobile

Polar Mobile is a leading Global mobile solutions provider. Polar’s content solutions (SMART & MINT) provide businesses the ability to deliver, measure and monetize digital media on all major mobile devices including BlackBerry, iPhone and Android smart phones. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile Apps for the sports, finance, news, and entertainment verticals.

Contact:
Melinda Fraser, Polar Mobile, 416.907.9611, media@polarmobile.com

TORONTO, ON – May 10, 2010 –Polar Mobile (www.polarmobile.com) is announcing today the global customer launch of a variety of applications for BlackBerry® smartphones for prominent news providers in East Asia and Europe. New to Polar’s customer list are MingPao, Shanghai Daily, Kompas, Yonhap News, Mobile Entertainment Forum, Liberal Democratic Party of the UK., and Expo 2010 Shanghai. Businesses around the world are looking to Polar Mobile – a North American leader in mobile publishing solutions – to enable their content on BlackBerry smartphones.

“The need for businesses globally to have a presence on BlackBerry smartphones is increasing, and Polar is well positioned to take our experience in North America to the global marketplace,” says Kunal Gupta, Chief Executive Officer of Polar Mobile. “Polar is a BlackBerry Alliance Member, with the competitive advantage of enabling content on the BlackBerry platform for over two years – this is allowing us to attract business from East Asia, rather than outsource our development overseas.”

Businesses are increasingly recognizing the need for mobile content strategy – and the rapid growth of Polar Mobile demonstrates the value achieved in gaining access to smartphone users in a fast, easy, and cost-effective way. First proven in North America, Polar is now expanding its reach and helping content providers bring their information to BlackBerry smartphones around the world. MingPao, Kompas, Time and Maclean’s alike are enabled by Polar to distribute reader-friendly content to BlackBerry smartphones while effectively monetizing their offering through in-app advertising. Polar Mobile delivers key Super App qualities that leverage the unique capabilities of the BlackBerry platform such as homescreen notification of updates, social media integration and use of BlackBerry Push technology. Polar also provides configurable user-interfaces, support in over 15 languages, plus more – all in turnkey solutions for any business, anywhere to easily develop and launch an application for BlackBerry smartphones.

“As Indonesia’s largest newspaper, we want to bring our content to BlackBerry in the best possible way,” says Edi Taslim, Vice Business Director of Kompas. “Polar Mobile delivers a highly functional mobile content solution for BlackBerry that allows Kompas readers to stay updated on the latest news from Indonesia and around the world while on-the-go.”

With a proven track record launching over 80 smartphone Apps for top media icons, Polar has experienced rapid global expansion in 2010.  The subscriber base on Apps launched by Polar has grown 400% to over 4 million in the past 8 months. Subscribership from international markets continues to increase, with Polar now supporting mobile subscribers in over 100 countries – Polar recognizes the urgency to deliver content in more countries, and in more languages. Polar’s customers are benefiting from the growth of BlackBerry® App World globally and now the need for businesses to create a useful, engaging, and cost-effective mobile presence is more important than ever.

Latest additions to Polar Mobile’s global customer list:

• MingPao

The most trusted news portal in Hong Kong – MingPao provides comprehensive and accurate reports on political and economic issues in Hong Kong and mainland China.

• Shanghai Daily

A leading English-language newspaper in China – Shanghai Daily informs visiting foreigners (including tourists and overseas investors) on political, economic, and cultural developments in Shanghai and area.

• Expo 2010 Shanghai

The most expensive Expo in the history of the world’s fairs – Shanghai World Expo is also the larget ever with more than 190 countries and 50 international organizations attending.

• Kompas

Indonesia’s largest and most widely-read newspaper – Kompas was first published in 1965 and is well known for high-quality writing and investigative journalism

• Yonhap News

Leading news agency of South Korea – Yonhap News Agency plays a central role in the Korean press by delivering news and information to its customers, other media outlets, businesses and government organizations.

• Liberal Democratic Party of the UK

The Liberal Democrats, often shortened to Lib Dems, are a centrist to centre-left social liberal political party in the United Kingdom.

To learn more about how Polar Mobile enables businesses to go mobile in a fast, easy and cost-effective way, watch the brief promotional video (http://www.polarmobile.com/solutions/mint-video) or contact the Polar Mobile team (sales@polarmobile.com) to get started today.

ABOUT POLAR MOBILE
Polar Mobile is a leading Global mobile solutions provider. Polar’s content solutions (SMART & MINT) provide businesses the ability to deliver, measure and monetize digital media on all major mobile devices including BlackBerry smartphones, iPhone and Android devices. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile Apps for the sports, finance, news, and entertainment verticals. Visit www.polarmobile.com for more information.

CONTACT:

Marlon Rodrigues

Polar Mobile

416.907.9611

media@polarmobile.com

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Application features:

• Blogs
• News Features
• Player Updates, Trades and Injuries
• Post-game summaries and schedules of upcoming games
• Team standings and player statistics
• And more!

Download The Hockey News application FREE for your Android phone – Search “Hockey News” in the Android Market.

About Polar Mobile

Polar Mobile is a leading Global mobile solutions provider. Polar’s content solutions (SMART & MINT) provide businesses the ability to deliver, measure and monetize digital media on all major mobile devices including BlackBerry, iPhone and Android smart phones. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile Apps for the sports, finance, news, and entertainment verticals. Visit www.polarmobile.com for more information.

Contact:
Melinda Fraser, Polar Mobile, 416.907.9611, media@polarmobile.com

“We have seen tremendous success with THN mobile and are excited to continue to evolve this application. The launch of the VIP program not only takes the THN application to the next level but it also utilizes a brand new platform for THN – mobile messaging which has a much wider reach amongst the general handset population” explains Tom Emrich, Product Manager: Mobile & eReader Platforms, Transcontinental Media.

As an upgrade to the existing THN app, THN VIP is a monthly subscription-based program at $1.99 per month for iPhone or $2 for BlackBerry smartphones, which grants members access to an exclusive area offering mobile video (iPhone only) and real-time in-app hockey alerts. VIP members are able to customize the type of alerts they wish to receive along with selecting the hockey teams they wish to follow. Members will receive game reminders and scores as pop-up alerts live as the game happens so they never miss a moment of the action no matter where they are or what they are doing.

“The Alerts feature of THN VIP enables an exciting, new way to participate in hockey events. Built off of Polar’s cutting edge Real-Time platform, and leveraging Apple’s Push Notification Service and RIM’s BIS Push technology, the feature provides users with a gripping, immediate, event-by-event look as the games unfold” says Michael Russo, CTO, Polar Mobile – Transcontinental’s mobile application partner.

In addition to the In-App VIP programs, The Hockey News now supports all message capable handsets by launching its VIP Text Alert program. Offering the same alerts as VIP App members, subscribers can receive game reminders, score changes as well as breaking hockey news for $2/month by texting THN to 22233 (standard message and data charges may apply). The text alert program was developed through
Transcontinental’s newest mobile partner, MyThum Interactive based out of Toronto. “MyThum is a proud partner of THN,” says Michael Carter, President & CEO. “By continuing to enhance their mobile offering, THN enables hockey fans to access the information they want, when they want it. THN has further established itself as the category leader, committed to delivering great content to consumers through their chosen media platform.”

The Hockey News mobile application is available for download from www.thn.mobi, in the Apple App store and BlackBerry App World or users can text THN to 22233 at anytime to sign-up for the THN VIP Text Alert program on any message capable handset (standard message and data rates may apply).

About The Hockey News
The Hockey News is published by Transcontinental Media, the fourth-largest print media group in Canada with annual revenues of $607 million in 2009. Transcontinental Media is the country’s leading publisher of consumer magazines and of French-language educational resources, in addition to being the largest publisher of community newspapers in Eastern Canada. Transcontinental Media publishes the daily Métro in Montreal and is the leading distributor of door-to-door advertising material in Quebec. Transcontinental Media is distinguished by its custom publishing, mailing and email customized database, which allows users to maintain close relations with more than 6 million consumers. It also has more than 120 web sites, attracting more than 4.2 million unique visitors per month. Transcontinental Media is a subsidiary of Transcontinental (TSX: TCL.A, TCL.B), with operations in Canada, the United States and Mexico, with revenues of $2.3 billion in 2009. For more information about the corporation, please visit www.transcontinental.com.

About MyThum Interactive
MyThum Interactive is a full service mobile marketing agency that connects brands to consumers through their mobile device. Leveraging our technology, our access to wireless networks and our deep understanding of the mobile consumer, we enable clients to engage and interact with target audiences, then build and manage relationship marketing databases to provide an ongoing, measurable communication platform. Learn more at www.mythum.com.

About Polar Mobile
Polar Mobile is a leading Global mobile solutions provider. Polar’s content platform (SMART™) provides publishers the tools to deliver, measure and monetize digital media on all major mobile devices including BlackBerry smartphones, iPhone and Android. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile applications for the sports, finance, news and entertainment verticals. Visit web-staging.polarmobile.com for more information.

Contact:
Marlon Rodrigues, Polar Mobile
416.907.9611, media@polarmobile.com

Polar Mobile’s MINT product is a white-label mobile application exclusively for BlackBerry smartphones. Launched at Mobile World Congress in February, MINT enables businesses to have a compelling and feature-rich presence on BlackBerry that is cost-effective and quick to deploy.

“We launched MINT to enable rapid deployment for Blackberry apps all over the world—it’s currently available in 15 languages,” said Kunal Gupta, Chief Executive Officer of Polar Mobile. “Partnering with mOcean Mobile will give businesses on MINT an opportunity to jump-start revenue generation on their apps from day one, which is critical in a market moving this fast.”

“This partnership opens the flood gates to BlackBerry smartphone advertising inventory around the world,” said Tim Cronin, vice president of business development for mOcean Mobile. “By making it easy for app developers to launch within the BlackBerry App World, Polar Mobile is giving advertisers and ad networks more access to the highly engaged BlackBerry user. The mOcean Mobile ad-serving platform enables MINT publishers to receive their share of this advertising revenue, and to continue building quality content.”

ABOUT POLAR MOBILE
Polar Mobile is a leading Global mobile solutions provider. Polar’s content platform (SMART™) provides publishers the tools to deliver, measure and monetize digital media on all major mobile devices including BlackBerry smartphones, iPhone and Android. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile applications for the sports, finance, news and entertainment verticals. Visit web-staging.polarmobile.com for more information.

ABOUT MOCEAN MOBILE
mOcean Mobile is the leading independent mobile advertising platform, currently managing billions of ads for mobile websites and applications. mOcean Mobile gives publishers and brand marketers of any size everything they need to efficiently run and profit from mobile advertising campaigns. Featuring a complete set of tools, techniques and analytics, mOcean Mobile makes it easy for publishers to monetize their content. Based in New York City, the company can be found on the Web at: www.mOceanmobile.com

Company Contacts:
Kate Berg, mOcean Mobile
914.509.5166, Kate@mOceanMobile.com

Marlon Rodrigues, Polar Mobile
416.907.9611, media@polarmobile.com

The worldwide mobile commerce (m-commerce) market place is growing rapidly, enabled by an increasing use of micro-payments and retail integrations at point-of-sale (POS). While network operators are still the main payment processor, third-party systems are still being made available that can also process mobile payment (including micro payments).

The combination of these services makes it feasible for businesses to handle an extremely large volume of low value sales without needing an extensive chain of retail locations. In addition to purchases like ringtones, music tracks and games, the growth in micro-payments has come from the purchase of items like car parking and cinema tickets. The next major area of growth is anticipated to be in vending machines, where a vast reduction in the need to use and handle coins would bring large benefits. Additionally, mobile is beginning in impact commerce at bricks-and-mortar POS through incentive and m-couponing programs driving sales and customer retention.

ABOUT POLAR MOBILE
Polar Mobile is a leading Global mobile solutions provider. Polar’s content platform (SMART™) provides publishers the tools to deliver, measure and monetize digital media on all major mobile devices including BlackBerry smartphones, iPhone and Android. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile applications for the sports, finance, news and entertainment verticals. Visit web-staging.polarmobile.com for more information.

Contact:
Marlon Rodrigues, Polar Mobile
416.907.9611, media@polarmobile.com

Polar will be participating in a panel titled: The Apps Explosion: What Does the Proliferation of Apps and App Stores Mean for the Traditional Content and Media Industry and How Must Their Strategies Adapt?

With 500 delegates representing markets globally, high CXO level attendance, a vibrant exhibition floor and keynotes from the foremost leaders from across the value chain, the MeM conference will equip industry leaders with the insights, knowledge and relationships to advance their businesses in 2010 and beyond.

For more information, visit the MEF online here: www.m-e-f.org

ABOUT POLAR MOBILE
Polar Mobile is a leading Global mobile solutions provider. Polar’s content platform (SMART™) provides publishers the tools to deliver, measure and monetize digital media on all major mobile devices including BlackBerry smartphones, iPhone and Android. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile applications for the sports, finance, news and entertainment verticals. Visit web-staging.polarmobile.com for more information.

Contact:
Marlon Rodrigues, Polar Mobile, 416.907.9611, media@polarmobile.com

2010 marks a pivotal year for Banff, as the nextMEDIA and the Banff World Television Festival events are fully integrated. Through this alliance there is a renewed emphasis on the impact and importance of digital channels. This combined event will cater to over 2,000 television executives and producers, mixed with digital savvy agencies, portals, interactive producers, publishers and brands.

For more information, visit Banff online here: www.banff2010.com

ABOUT POLAR MOBILE
Polar Mobile is a leading Global mobile solutions provider. Polar’s content platform (SMART™) provides publishers the tools to deliver, measure and monetize digital media on all major mobile devices including BlackBerry smartphones, iPhone and Android. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile applications for the sports, finance, news and entertainment verticals. Visit web-staging.polarmobile.com for more information.

Contact:
Marlon Rodrigues, Polar Mobile, 416.907.9611, media@polarmobile.com