Advertising & Reporting

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SMART™ provides flexibility to allow Publishers to use existing advertising & reporting systems or leverage Polar Mobile’s built-in ad server & reporting engine within the Platform.

Polar Mobile has developed a unique SMART™ ad click technology that enhances the effectiveness of mobile ads. Leveraging the SMART™ platform, advertisers can easily traffic ads to their mobile applications – including campaign creation, creative management and reporting. Polar’s technology allows publishers to create an effective presence on mobile that is easy to monetize. Measurement is the cornerstone of digital – and Polar’s Reporting capabilities allow publishers to gain deep insight into their mobile offering. From a single web interface, Publishers can view real-time analytics and reports on key data from usage of their mobile applications.

Polar Mobile does provide custom integration into third-party ad serving systems (e.g. DoubleClick for Mobile, Quattro Wireless) and third-party reporting systems (e.g. Omniture) for Publishers.