Polar’s applications are custom-branded to match the look and feel like a Publisher’s brand. A single-click on the desktop icon allows instant access to publisher’s content that has been automatically downloaded, giving users access anywhere, anytime – even if without wireless coverage, such as on a subway or plane. Polar’s mobile applications leverage the full functionality of the device – users can share articles with friends via email, invite a friend to download the application, send feedback to the publisher, and share mobile offers and ads with their friends via email and SMS. Strong personalization capabilities allow the user to choose what content they would like pushed to their device and how frequently.
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